"We go beyond merely communicating, we strive to make meaningful connections"

 “We brought together our life and work experiences to transfer to our families a friendly approach to make sure that the whole overall experience of teaching their child the gift of swimming is unforgettable”.

Our values and commitment to you




We care

We welcome all families with our warmth and exclude no-one. We care about our families and are compassionate toward them. We’re helpful and very engaged. Our customers trust us because they know we work hard to achieve the best results.

Quick response

All our customers are important to us. This is why we aim to get back to you in about 48 working hours. On top of the usual communication methods, we have our own closed Facebook group only for parents, and our newsletter is a great way for you to keep up to date with everything we do. This communication style creates a reciprocal respect and loyalty between our staff and our families.


Our teachers and administrators will always remember you and your child’s name! Not only that, we give our customers a voice to express their needs and expectations. Everyone is valuable to us and we ensure this is felt by our families.


We are here to listen and acknowledge your thoughts and emotions. We treat our families like individuals rather than another number on the list. We pride ourselves on developing true and long-lasting relationships with our families and respect for equality and diversity is paramount to us.

Feedback and improvements

We are always challenging the norm with our programme and service, so we don’t have a business model to look at when it comes to creating everything we do; from the swimming programmes, swimming instructor training, booking systems etc. For us, it is a continuous learning journey. This is why we need your constructive feedback to identify areas in need of improvement and ensure we continue to achieve our mission to “never leave anyone behind” when it comes to teaching water safety and swimming skills.

Growing as a community


Our ISA family grows through recommendations, which means so much to us. Many of our families came to us after hearing about our programme at school, from family members or even at other activities! It is so beautiful to see how the children make new swimming friends and enjoy swimming alongside some familiar faces too!

If you want to know more about our ISA’s approach to our swimming programme, please visit “Our Approach” on the “Lessons” section.

Watch these families talking about us

Read what our families think

Silvia & Miguel,

Words cannot express my gratitude to the both of you for the excellent work you have done for Noah.
He changed from a boy who hated water on his face and eyes to one who can swim powerfully across the pool, with different techniques in his repertoire and with confidence too.

Thank you so much for your patience and firmness.

Rose and son Noah



This programme is a very valuable service to have, especially for children of special needs that can not take part in mainstream swimming classes. The level of immersion works really well in combination with the care and sensitivity they have for all the children. This method of teaching shows that anyone can learn to swim, no matter what age or ability!


Tracey and son Isaiah


We are absolutely thrilled with JJ's progress with ISA!

JJ had done a lot of the programme while in Australia but we couldn't find a good swimming school in the UK. So it had been 2 years since his last lesson when he started with ISA. He was very scared of water at the beginning and he used to cling to his instructor... Seeing him, after just one term, floating, swimming and looking forwards to coming to swimming lessons is remarkable! Thank you!

Danielle and son Jeffrey


To the ISA team,

William and Finn were camping with their dad in Cornwall last weekend. Chris just texted to say that William was climbing on some rocks by the water, slipped and accidentally, he fell into the water. Immediately rolled onto his back, starfish! then, onto his front and kicked to the shore. He is ok.


What would we do without ISA?

Caroline and son William


We have been with ISA over a year now and cannot praise the teachers enough! 

Our 2 boys have had lessons with all four different teachers who have all been equally caring and firm when required. The technique itself is also very unique with the emphasis on floating early on which gives parents the peace of mind around pools on holidays. The boys now love coming back for lessons and are very comfortable in the water.


Anis and sons Selim & Sami


We are very happy!

It is always easy to speak to the team with questions, concerns or suggestions and we always get a quick and suitable response...! I was very impressed watching the instructor in-house training to understand more details about your approach.



Linda and daughter Sofia


Learn more about ISA

ISA Locations

Our Story